So let’s say you’re in a bar, at a bus stop or even the iconic elevator, and someone asks, “What do you do?” You’ve only got a few seconds to make this brief encounter a sales opportunity – you’ve got to make your response one that leaves them wanting your business card. Robert Middleton, marketing consultant, speaker and founder of Action Plan Marketing, joins host Dan Walker with some eye-opening advice in this 10-minute podcast.
Here's a question: Who do you suppose a buyer is more likely to do business with – someone they know, like and trust? Or someone they don’t know from a bucket of chicken? Pretty obvious answer, of course. The real question is how do we become that person the buyer knows, likes and trusts, and win though positive persuasion? Bob Burg, prolific speaker, author & sales consultant joins host Dan Walker to help us chart a course in this 10-minute podcast.