Referrals – the mother’s milk of sales growth in many reps’ eyes, and in many cases it is. But lots of time has been spent by many reps following up on referrals and coming up dry. Why? Because unless all the stars line up just right, your referral is likely not much more than someone’s name & phone number, and they don’t need what you’ve got. Might be time for a fresh approach. How about PREferrals? Business consultant Bill Doerr is managing partner at Sell More Marketing, and joins host Dan Walker with the scoop in this 10-minute podcast.