We know that in many cases, it’s the C-level member of an organization who signs off on exactly the type of product or service you sell. So why not cut some corners and call directly on them? Because it’s impossible! Or is it? Dr. Steve Bistritz leads the field in the area of connecting with, and importantly having success with your target customers who occupy the C suite. Steve’s best selling book “Selling to the C Suite” is now in its 2nd edition, and joins Dan Walker with the scoop in this 10-minute podcast.