Well, congratulations! You’ve finally not only found a way to engage a really big company as a prospective customer, you’ve actually progressed the sales cycle to the negotiation phase. Gulp. This could get hairy. You’ve heard the stories, maybe even been through a couple of incredibly stressful negotiations where they just had their way with you. Well, take comfort that there is a process that’ll give you the edge in negotiations. Jeanette Nyden has been consulting companies on the topic for years and joins host Dan Walker with solid advice in this 10-minute podcast.