ABC, also known as “Always Be Closing” is an MO that has not only seen its better days – it can be downright destructive to your success rate. Today’s buyer is far more sophisticated with many more resources at their disposal. This requires a new twist on the way we do business nowadays. Speaker, sales consultant and author of The New Game of Selling, Mitch Axelrod joins host Dan Walker to explain in this 10-minute podcast.