Here's a note from our old friend "Capt. Obvious" - As sales reps, our job is to sell our product or service. But what remains unclear to some, and what needs to be repeated from time to time is, it’s the way we sell it that makes the difference. Our guest says a big problem is that sometimes we try to sell a little too hard, and that can really put customers off. Busy sales consultant, trainer & prolific author Jeffrey Gitomer, joins host Dan Walker to put us back on track in this 10-minute podcast.